How Often Should You Write in Your Blog?
When a person or company begins writing a business blog, it can be difficult to know how often you should share information with your readers. While it may seem that you are well served to update your blog as often as possible, you may find that this is not only incredibly taxing, but posts can become repetitive and uninteresting. Conversely, if your blog is not updated often enough, readers will cease to regularly visit your site and search engines will not rank your blog highly.
Unless your blog covers up-to-the-minute news, and you have a dedicated staff to keep the blog updated, it is unnecessary to post to your blog more than once each day. Preferably, the blog should be updated at the same time each day, which will give loyal readers something look forward to and will give your blog a sense of continuity and professionalism. The best way to achieve this is to generate a number of blog posts in advance, having them ready to publish when they are needed.
If you do not think you have enough information to share with readers each day, think not only of readers but also of the search engines that index the keywords in your blog in order to determine rankings. High rankings in search engine results are one of the best ways to attract new visitors, and by creating content that caters to these search engines, you are much more likely to see results. When creating these keyword driven pieces, however, do not forget about content. Though the pieces you build are primarily made for search engines, they should be readable to blog visitors and should share real information.
Keep in mind that creating a blog that is only built for keyword searches is unlikely to achieve the results you desire. While SEO driven content may generate visits to your blog, if readers are not satisfied with the substance of the site, they will not return. Depending on the type of blog you host, you simply may not have enough content to realistically expect to update each day. In this case, it is better to have fewer posts with meaningful content than to have redundant pieces that will drive visitors away. Even in this situation, you should update your blog no less that once each week, remembering that with fewer posts each one must be meaningful and give the reader a good reason to return. You should also make it very apparent on the front page of your blog the exact day each week that the new posts will appear. This will keep visitors from becoming frustrated when they visit your blog each day and see no new activity.
Ideally, before you even begin a blog you will have several posts written, which will give you some idea of the amount of content you can realistically create and the amount of time it takes to write these posts. Knowing this information in advance, you can easily determine the frequency with which you can update your blog.